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SaltShack
Brand Identity ● Art Direction
SaltShack reimagines the familiar experience of grabbing food after a night out, turning a simple late-night craving into something a little more elevated.
Centered around gourmet fries with indulgent toppings and unexpected combinations, the concept brings together the fun of comfort food with the appeal of a more curated dining experience.
The visual identity reflects the contrast between casual late-night dining and elevated food culture. Through a thoughtful combination of typography, color, graphic elements, and packaging, the brand establishes a bold and recognizable personality. Each touchpoint works together to create a cohesive experience that feels playful, distinctive, and memorable.
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